Designer : Shinpei Goto

The concept is "masu / product," which refers to new mass-produced products created by redefining elements that have clear fixed concepts.

The brand name is derived from "~masu" used in the Japanese honorific language.
Like the word "masu," which is used most often in daily life but never loses its value, the brand proposes items and styles that never lose their value to people who love clothes.

The brand considers the advantages and disadvantages of a fixed type of clothing, and places emphasis on giving the clothes a modern air while respecting the type and traditions.